Empowering your financial freedom

Learn more
Back to the Academy
Ambient logo with cyborg

Ambient Investment Thesis

Drinking a Glass of Dirty Water…

Would you ever drink a glass of dirty water? Probably not even for 1 BTC!

Yet, every day, without even being aware of it, we breathe dirty air… 

According to a recent report by the WHO, in 2019, a shocking 99% of the world’s population did NOT meet the WHO’s standards for air quality . In most areas, even in Western nations, air quality is often below acceptable levels. The most basic and vital act we can do, breathing, is constantly under threat!

As a tragic consequence, it is estimated that more than 6 million people die every year due to the effects of poor air quality. That’s like 3 times more than the victims claimed by COVID-19 in 2020 .

Such a complex problem has several root causes, like:

  • Burning of fossil fuels: This is the biggest contributor to air pollution, coming from industry, power plants, and motor vehicles. It releases pollutants like particulate matter, nitrogen oxides, and carbon monoxide.
  • Industrial activities: Manufacturing facilities and construction sites emit various pollutants and particulate matter.
  • Household combustion: In many developing countries, the use of biomass fuels (wood, crop waste, dung) for cooking and heating is a major source of indoor and outdoor air pollution.
  • Agricultural practices: Activities like waste incineration and biomass burning contribute to air pollution.

Even with the best intentions, it is difficult to tackle the problem and to progress when you can’t collect data efficiently. In a data-driven world, how can you solve a problem you cannot measure?

Currently, air quality is measured in a fragmented, delayed, and inaccurate fashion. The process is held by a few centralised organisations, making it difficult to create efficient strategies aimed at reaching, monitoring and maintaining an acceptable level of quality for the air we breathe.

How to Solve This Problem

Measuring air quality requires a system that is fast and wide-spread, capable of generating real time data. These requirements are best met when the system is:

  • Decentralised
  • Transparent
  • Easy to access
  • Easy to use
  • Cost-effective

Ambient is the solution that meets these requirements.

This brand-new network, backed by Solana Ventures , steps in as a groundbreaking DePIN project designed to democratise air quality monitoring through a community-owned network of sensors. Ambient rewards individuals and organisations eager to participate in building, operating, and benefiting from a global network of air quality sensors.

DePIN represents a paradigm shift in how physical infrastructure is deployed and managed. In contrast to traditional, centralised models, DePIN solutions like Ambient:

  • Enable decentralised ownership and operation.
  • Provide tokenized incentives to drive rapid adoption and scalability.
  • Allow users to fairly monetise the data they produce.
  • Create more resilient systems, by eliminating the single point of failure.

Ambient’s approach merges the principles of decentralisation with real-world utility, making it possible to scale a global air quality monitoring network that is transparent, inclusive, and bullet-proof. By addressing the gaps in current systems, Ambient sets the stage for a healthier, more informed, and sustainable future.

This is the essence of Ambient’s mission: solving a tangible problem with blockchain technology while enabling everyone to take part in the solution.

Ambient: SwissBorg’s Final Alpha Deal of 2024!

At SwissBorg, our mission has always been to democratise wealth management, making high-quality investment opportunities accessible to everyone. In pursuit of this vision, we are excited to offer Ambient as an exclusive pre-TGE (Token Generation Event) investment opportunity for our community.

With this new Alpha Deal, SwissBorg continues on the mission to empower its community with early entries in the revolution of Decentralised Physical Infrastructure Networks (DePIN). This emerging sector bridges the gap between blockchain technology and real-world applications, enabling communities to own and benefit from impactful solutions.

Our community has the incredible chance of securing $AMBINET tokens, the blood powering the Ambient Network, at a $40M FDV valuation, way before the Token Generation Event.

Alpha Deal General Terms

  • Token: $AMBINET
  • Funding goal: $300,000 (USDC)
  • Date: 19/12/24
  • Duration: 72h
  • Min investment: $25 (USDC)
  • Tokens for sale: 0.75% of total supply (out of 1B $AMBINET tokens)
  • Vesting: Full unlock at TGE
  • FDV: will be disclosed in the term sheet shortly

Intended use of funds:

How Ambient Works

Core Technology and Decentralised Model

Ambient operates through a community-driven network of air quality sensors. Here's how it works:

  1. Deploying Sensors: Community members install affordable, IoT-enabled sensors in their local areas.
  2. Data Collection: These sensors continuously gather hyper-local air quality data , including metrics like CO2 levels, particles levels, and more.
  3. Data Upload: The collected data is uploaded to the network, calibrated and examined, to ensure a scientifically rigorous and quality driven approach.
  4. Data Market: The data produced by the users is tokenized and then sold to organisation via the Ambient API. The organisations using Ambient’s API will pay for the received data. 
  5. Redistribution: The proceedings from selling sensors’ data are turned into $AMBINET tokens and redistributed as rewards to the users of the Ambient Network.

There are the 3 levels of commitment into the Ambient level:

  • AmbiGo! - Ambient’s mobile app
  • IN5 - Consumer sensor
  • Sensedge Mini - Professional sensor

A series of outdoor sensors is due to hit the market soon as well!

AmbiGo! - Ambient’s Mobile App

Explore your city, check in, and earn rewards for collecting environmental data. Whether you're at your favourite café, strolling through the park, or exploring new places, AmbiGo! lets you gather environmental data and earn rewards effortlessly.

This is a low entry point for those who wish to explore Ambient’s technology without the commitment of buying and installing a proper sensor. AmbiGo acts as a bridgehead to introduce Ambient to  the public.

IN5 Sensor

Ambient offers an exciting range of devices, all available in its shop.

This consumer grade indoor air quality sensor is a great entry device to start to earn Ambient rewards and to measure CO2, PM2.5, and organic compounds in your personal home spaces.

Price: $189.99

Sensedge Mini Sensor

This enterprise grade indoor air quality sensor will let you maximise indoor sensor rewards, measuring temperature, humidity, PM2.5, PM10, CO2, and TVOC.

Price: $239.99

Sensors as real-world data mining rigs

Sensors are already available for purchase, demonstrating the commitment and the delivery capabilities of Ambient.

We can look at these sensors as crypto mining rigs, but for real-world data, capable of unleashing a huge potential for their early adopters, a steady and sustainable source of income.

What Is Air Quality and Why It Matters

Air quality measures the presence of pollutants such as particulate matter (PM2.5, PM10), nitrogen dioxide (NO2), carbon dioxide (CO2), and volatile organic compounds (VOCs) in the air we breathe.

Air quality directly impacts our health, productivity, and overall quality of life. As awareness grows about the importance of monitoring and managing health metrics, air quality measurement emerges as a critical yet under-addressed need. Here’s why:

If we cannot breathe properly, we cannot do anything else properly…

The Consequences of Bad Air Quality

  • Health Risks: Long-term exposure to polluted air is linked to asthma, lung cancer, and cardiovascular diseases. Short-term exposure can trigger allergies, fatigue, and breathing difficulties.
  • Mental Health: Studies have shown that poor air quality is associated with higher rates of anxiety, depression, and cognitive decline .
  • Low Productivity: Polluted air reduces cognitive performance , leading to diminished workplace efficiency and economic losses.

Why People Care About Their Environment

  • Rising Health Awareness: Consumers are increasingly focused on personal health metrics, driving the popularity of apps that track sleep, stress, and sugar levels.
    Devices like fitness trackers and mental health apps highlight a shift toward proactive and preventive health management.

Safe Consumption: For example, families routinely use water purifiers to ensure safe drinking water, even in regions with treated tap water. This reflects a growing demand

This heightened awareness is creating a surge in demand for accurate, real-time air quality data. Several factors amplify this trend:

  • Public Health Focus: The COVID-19 pandemic has highlighted the importance of respiratory health, driving interest in tools that monitor air quality to mitigate risks.
  • Legislative Push: Governments worldwide are introducing stricter regulations and sustainability goals, including mandates for improved environmental monitoring.
  • Corporate ESG Initiatives: Businesses are prioritising air quality data as part of their environmental, social, and governance (ESG) strategies, aiming to meet stakeholder expectations and regulatory requirements.

Ambient’s mission is perfectly aligned with these societal and market shifts, offering a timely solution that meets the growing need for transparency, accessibility, and actionable insights in air quality monitoring.

Will AmbiGo! be the next health tracking app, populating every smartphone on the planet? We believe so!

Why Air Quality Measurement Is the Next Frontier

  • Growing Trends:
  • Tracking air quality aligns with the broader health tech movement focused on monitoring and improving personal and public well-being.
  • Health-tracking apps like Apple Health, AutoSleep, or FitBit are now omnipresent in most smartphones, driving the Mobile Health sector.
  • The integration of air quality data into apps and IoT devices offers actionable insights for individuals, families, and policymakers.
  • Public and Private Health Impact:
  • Measuring air quality empowers individuals to make informed decisions about outdoor activities, home ventilation, and protective measures.
  • Governments and organisations can leverage air quality data to implement policies that improve urban environments and workplace conditions.

These variables are inevitably pushing the Mobile Health market over the roof.

Ambient can play a significant role in this growth.

Financial Projections

The aforementioned trends push the world towards a clear direction. The global environmental monitoring market, valued at $19.89 billion in 2020 , is expected to grow at a compound annual growth rate (CAGR) of 8.2%, reaching $43.48 billion by 2030. In this scenario, Ambient can play a leading role, because:

  • It has already deployed 10k+ air quality sensors
  • It is present in 20 different markets
  • It has already broadcast 11.88B+ data streams

Ambient’s Goals

  • Scaling current sensor base by 5x within 2 years
  • Reaching 300K+ AmbiGo users within 2 years
  • Capturing a significant share of the environmental monitoring market projected to cap $40B by 2030
  • Reaching $1B market cap for the $AMBINET token

Token details

  • Ticker: $AMBINET
  • Blockchain: Solana
  • Max token supply: 1,000,000,000 (billion) $AMBINET
  • Expected TGE date: Q1 2025

Rewards

Just like in classic blockchains users are rewarded for mining transactions, on the Ambient Network, users are rewarded for collecting air quality data.

The rewards release schedule will start with 200,000,000 in the first year. This rate will be halved every year over 10 years until the total number of reward tokens released reaches 400,000,000.

Users investing in this Alpha Deal will be entitled to a chunk of these rewards as airdrop, as stated above in Alpha Deal General Terms .

Token Allocation

Founding Team

Ambient can rely on a team with a solid expertise in the realm of telecommunications and infrastructure, a high-end background that is still unusual for most Web3 projects.

Roadmap

Q2 2024: Birth of Ambient

  • AmbiGo! Launch
  • Tokenomics
  • Migration Incentive Plan

Q3 2024: Building Ambient

  • Development of Network Building Blocks
  • Token Eligibility Tool
  • First Enterprise Deployments

Q4 2024: Landing on Solana

  • Sensor Storefront Launch
  • Solana Reward Engine
  • Explorer and My Sensor Dashboard
  • Sensor Onboarding Mobile App
  • Lite Paper

Q1 2025: TGE & Network Growth

  • Rewards Distribution
  • Further Sensor Deployments
  • Network Growth Initiatives & Expansion
  • Onboarding and UX Journey improvement

Enterprise and Data Dashboard RoadmapPartners

Ambient can boast the support and collaboration of the following investment firms:

All of these ventures have a remarkable record in the blockchain industry, helping several successful projects come to life.

Risks and Considerations

Investing in early-stage projects like Ambient comes with inherent risks, which we believe are essential to acknowledge transparently. While the potential for growth and impact is significant, it’s important to consider the following challenges:

1. Market Adoption Challenges

The success of Ambient depends on the adoption of its decentralised air quality monitoring network.

2. Competition

Ambient operates in a competitive landscape, facing challenges from both traditional air quality monitoring providers and other DePIN projects.

Competition means also opportunities. The DePIN sector has skyrocketed during the last year, and it seems poised to play a starring role in this bull cycle, as demonstrated by the following table:

3. Regulatory and Technical Hurdles

As with any blockchain-based initiative, regulatory and technical challenges are potential obstacles.

4. Why Ambient Stands Out Despite the Risks

Ambient’s innovative approach and carefully designed tokenomics mitigate many of these risks:

  • Real-World Relevance: Ambient addresses an immediate, tangible, global challenge, making it more likely to attract users and collaborators across sectors.
  • Scalability and Sustainability: The decentralised model inherently supports organic scalability, while token rewards drive ongoing engagement.
  • Community-Driven Growth: The incentivised deployment of sensors ensures rapid network expansion and sustained participation.

By acknowledging these risks and showcasing how Ambient is structured to overcome them, we aim to provide investors with a balanced perspective. While challenges exist, we believe Ambient’s strong foundation and forward-thinking model position it as a resilient and impactful project in the Web3 space.

Closing Thoughts

By decentralising air quality monitoring, Ambient is solving a striking real-world problem while pioneering the emerging field of DePIN.

This is your chance to be part of something bigger than an investment—it’s an opportunity to join a movement that combines technology, sustainability, and decentralisation to create a healthier, more transparent future.

The Ambient Alpha Deal, offered exclusively through SwissBorg, provides you with:

  • Early Access: Invest before the Token Generation Event (TGE), securing your position at the earliest stage of Ambient’s journey.
  • Fair and Transparent Terms: SwissBorg ensures a level playing field for all participants, staying true to its mission of empowering the community.

Take advantage of the final Alpha Deal of 2024. Close the year by investing in a cleaner future, where you can breathe the air you deserve, while receiving the rewards you deserve. Be part of the decentralised future we’re building together.

Discover SwissBorg