Making Investing in Real Estate Simple, Affordable, and Accessible to Everyone, Everywhere
Problem
Real Estate is one of the most secure and profitable investments. Real Estate is estimated to encapsulate most of the world's wealth, something reaching $325 TRILLION. Yet, only a few investors can afford this type of investment, due to high entry thresholds, long processing time-frames, and bureaucratic challenges. These barriers can scare and discourage most investors. What is the solution to the real estate barrier?
What if we could leverage the power of the blockchain to unleash the huge potential of Real Estate to the fullest, making buying property as easy as buying crypto?
EstateX is the answer to this question and the next outstanding SwissBorg’s Alpha Deal!
How EstateX Works
Tokenisation of Real Estate
The main goal of EstateX is to tokenise real estate properties to make investing simple, fast, efficient, and transparent.
Through its system tokeniseX, EstateX pivots blockchain technology to convert a property into PROPX tokens, which represent ownership shares in a real estate asset.
Investors can acquire PROPX tokens to hold a stake in tokenised properties and receive corresponding rental income, to the proportion of their investment. Each PROPX token represents a fraction of the property’s value, lowering the entry point to as little as 100 EUR, and making Real Estate truly accessible to everyone.
Rental incomes are then distributed in ESX, the platform’s utility token. This token allows for payment of transaction fees on both primary and secondary marketplaces.
And thanks to EstateX Pay, the ESX token allows users to spend their real estate returns on everyday goods and services. This makes Real Estate income directly spent on everyday goods and services, all through the convenience of a payment card.
Products
EstateX offers a comprehensive suite of products designed to make real estate tokenisation simpler and help it to spread faster:
- TokenizeX: A tool that digitises real estate assets into tokens, increasing liquidity and enabling fractional ownership, thereby providing property owners with access to a global market of investors.
- LaunchX: A primary marketplace enabling investors to explore and invest in a diverse range of global properties, facilitating portfolio diversification with lower entry barriers.
- EstateX Pay: An innovative payment system that enhances liquidity by allowing investors to convert their real estate investments into fiat currency, making assets as spendable as cash for everyday transactions.
- CapitalX: A platform that allows institutions and retail investors to use their PROPX tokens as collateral for loans, offering new avenues for portfolio expansion and financial flexibility.
- EstateX University: An educational initiative offering comprehensive courses on real estate, finance, and cryptocurrency, ensuring that the community is well-equipped to navigate the digital asset landscape.
- EstateX World: A community hub combining news updates, networking opportunities, and immersive experiences, including virtual property tours and access to unique NFTs in the Skyline collection.
ESX Alpha Deal General Terms
- Token: $ESX
- Sector: RWA
- Date: 06/02/2025
- Duration: 72h
- Vesting: 7.5 months
- Subscription Currency: USDC
Why EstateX
EstateX stands out from other real estate tokenisation projects thanks to these pivotal concepts:
- Democratisation of Real Estate Investment:
EstateX's tokenisation model enables Fractional Ownership, allowing investors to participate in real estate markets with minimal capital. This approach lowers traditional barriers to entry, making property investment more accessible. - Enhanced Liquidity:
EstateX Pay provides liquidity by enabling investors to convert their real estate investments into fiat currency, making assets as spendable as cash for everyday transactions. - Diversification Opportunities:
Through the LaunchX marketplace, investors can explore and invest in a diverse range of properties worldwide, facilitating Global Portfolio Access and diversification across various geographies and property types. - Educational Support:
Committed to empowering its community, EstateX offers EstateX University, comprehensive courses covering real estate, finance, and cryptocurrency, ensuring that investors are well-equipped to navigate the digital asset landscape. - Technological Innovation:
By leveraging Blockchain Integration, EstateX ensures transparent, secure, and efficient transactions, enhancing trust and reducing the complexities associated with traditional real estate investments. - Compliance-first:
Ensuring compliance with international regulations—especially around securities laws and token offerings—is the foundation for long-term legitimacy and investor confidence in EstateX.
EstateX's ecosystem goes beyond just investing. It brings unprecedented financial flexibility to traditionally illiquid asset classes by providing liquidity through loans, trading marketplaces, payment cards, and more—unlocking new opportunities like never before.
It lays the groundwork for broader market access and reduces legal hurdles when tokenizing real-world assets.
When integrating these features, EstateX positions itself as a forward-thinking platform that aligns with the principles of decentralisation and inclusivity inherent in Web3 investments.
These concepts already conquered the hearts and minds of several investors, as testified by these numbers:
The token pre-sale launched in 2023 as an IEO capable of raising $4.5 M in the middle of a bear market! That says a lot about the confidence of EstateX projects in the public.
Financial Projections
The global real estate market is estimated to top $325 Trillion, more than any other class of assets. Yet, this remains one of the most illiquid markets due to its complexity and bureaucratic challenges.
The demand for marketable securities as collateral is high, with $255 trillion available but only $28.6 trillion actively used . Unlocking even a fraction of the unused potential could transform trade finalisation by reducing risk, freeing liquidity, and creating new investment opportunities. This potential is recognised by institutions like Euroclear and the World Gold Council, which have recently tokenised assets like gold, Gilts, and Eurobonds for collateral management.
Currently, only $1 billion is tokenised, as blockchain technology is still in its infant stages of mass adoption and mainstream acceptance.
Tokenomics & Token Distribution
Roadmap
EstateX provides a very detailed roadmap, with every key passage the team took during its journey.
While we provide you with the link to the roadmap PDF , here we are eager to list the 5 most important milestones.
Top 5 Milestones and Achievements
1. 2020 - Q4 - Secure Press Features
- Why it's important: Being featured in over 400 international publications, including Crypto Weekly and Yahoo! Finance, provides massive visibility and credibility. This kind of media exposure is crucial for building trust and attracting both retail and institutional investors.
2. 2022 - Q3 - Launch Platform Alpha
- Why it's important: Already launched in Q3 of 2022, EstateX can already boast a solid testing history, promoting it as a reliable and well-studied product.
3. 2023 - Q1 - Secured Integrated BaFin Category License
- Why it's important: Regulatory compliance is a major hurdle in the Web3 space. Securing a license to create PROFX security tokens in a regulated environment is a game-changer, as it opens the door to institutional investors and ensures legal legitimacy.
4. 2023 - Q4 - Winning RWA Award
- Why it's important: Winning an award at India Blockchain Week for the best Web3 project of 2023 adds significant credibility and recognition within the blockchain community. This can attract more partnerships and investors.
5. 2024 - Q4 - Launch EstateX US
- Why it's important: Enabling US-accredited investors to buy PROFX tokens is a major milestone, as the US market is one of the largest and most lucrative for real estate investments. This opens up a massive new investor base.
The Best Has Yet to Come
1. 2025 - Q1 - TGE & $ESX Listing
- Presale Tokens released, First $ESX, Exchange Listing. When the fun begins.
2. 2025 - Q1 - Launch EstateX EU
- EU Retail investors can start building a fractionalised real estate portfolio, in the most charming real estate in the world.
3. 2025 - Q1 - PropXChange Marketplace
- Bulletin Board secondary marketplace where investors can buy and sell their PROPX tokens, for max liquidity.
4. 2025 - Q2 - EstateX Pay Launch
- EstateX Pay release to get liquidity on your real estate investments and make them liquid for your everyday needs and operations.
5. 2025 - Q2 - CapitalX Launch
- Instant & Permissionless loans are available to every PROPX Holder.
Founding Team
EstateX's founding team comprises experienced professionals from various sectors, including real estate, finance, technology, and blockchain. Here are the key members of the team:
- Bart de Bruijn: Co-Founder and Managing Director. Bart brings extensive experience in investment and entrepreneurship, strategically guiding the company's vision and operations.
- Thomas Onel: Co-Founder. Thomas, alongside Bart, established EstateX in 2020, aiming to make real estate investment more accessible through blockchain technology.
- Ron Nath Mukherjee: Managing Director, Luxembourg. Ron has over 20 years of experience in international business development and administration, focusing on the IT and financial sectors. He has been responsible for product development, capital attraction, team leadership, and customer generation in the banking and finance markets.
- Graham Ade: Chief Technical Officer. Graham has developed offline distributed ledger settlement systems and has extensive experience in payment processing, including compliance procedures for real-world assets, debit/credit cards, stablecoins, and central bank digital currencies.
- Michael Gord: Business Development and EstateX United States. Michael is the Co-Founder and CEO of GDA Capital, a serial entrepreneur, and disruptive technology investor focused on the mass adoption of digital assets. He has advised on token sale execution and digital asset sales, resulting in raises of over $500 million.
- Brock Pierce: Advisor. Brock, co-founder of Tether (USDT) and EOS, has joined EstateX, bringing significant experience in blockchain and cryptocurrency to the team.
This diverse team combines their expertise to drive EstateX's mission of democratising real estate investment through blockchain technology.
Partners
EstateX was rewarded with a $175,000 credit grant from Microsoft and can rely on the direct assistance of GDA Capital, a powerhouse in the challenging space of Web3 VC funding.
